A new study from Cosmetify shows that perfume has become a staple of Gen Z’s personal brand, with 83% of Gen Zers in 2023 reporting regular fragrance use, outpacing Gen X at 79% and Boomers at 69%.
 
Dupes in the perfume industry have grown, offering scents that resemble luxury fragrances at a lower cost. 
 
Cosmetify has compiled a list of the most convincing and cost-effective dupes for 2024.
 

Coco Mademoiselle, Chanel
Dupe: Eau Nude, Next

For two decades, Chanel’s Coco Mademoiselle has been a timeless, iconic, feminine fragrance. Next has created a similar scent with notes of citrus, rose, and patchouli for $8 rather than $84.
 

Black Opium, Yves St Laurent
Dupe: Midnight Blossom, M&S 

Priced at $10, M&S Midnight Blossom smells similar to YSL Classic with a blend of coffee, vanilla, and floral notes, making it an alternative that is 90% less than the original.
 

La Vie Est Belle, Lancôme
Dupe: Soleil, Next

Lancôme’s La Vie Est Belle is known for its sweet and sensual fragrance, with fruity and gourmand notes that appeal to younger and older generations.
 
Next’s Soleil fragrance has a blend of iris, jasmine, and vanilla that resembles the original.
 

Flowerbomb, Viktor & Rolf
Dupe: Floral Love, Aldi

Aldi has long been a leader in affordable alternatives within the food and drink sectors, but recently they’ve extended their dupe dominance to beauty and fragrances as well. 
 
Their dupe for Viktor & Rolf’s Flowerbomb, called Floral Love, offers a similar burst of jasmine, orange blossom, and patchouli, all wrapped up in a strikingly similar bottle to the high-end version. 
 

Baccarat Rouge 540, Maison Francis Kurkdjian
Dupe: Red Temptation, Zara

Baccarat Rouge 540 has become a global sensation with its luxurious mix of amber, saffron, and cedarwood
 
Zara’s Red Temptation offers a nearly identical scent for $24 for 80ml, making it over 90% cheaper than the original.

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